Protocols Overview

Good data quality starts with a well thought out Tracking Plan. With Protocols, you can define your events and corresponding properties in a Tracking Plan. This tracking plan becomes a central source of truth for product, engineering, analytics, and business teams.

With your tracking plan living in Segment, you can apply it to one or more data sources. Any event or property that does not match the tracking plan will generate a violation. Violations are displayed in aggregated form to spot trends, and detailed form to help you quickly find and resolve discrepancies.

To maintain a high degree of quality over time, we offer strict controls to block non-conforming events. Blocked events can be forwarded to a separate quarantined Segment source for analysis and review.

Even the most exacting data collection processes are subject to human error and organizational complexity. Apply Transformations within Protocols to change event and property names without touching code.

Learn more about tracking plans and why you need them.

Create a Tracking Plan to standardize your collected data.

Get answers to frequent Protocols questions.